BCAP

A revised broadcast advertising code will force anti-abortionists to make their dangerous bias clear: 

We pro-choicers were happy to note that the BCAP's just-closed consultation on a revised advertising code included a proposal to allow abortion providers to advertise abortion services on radio and TV.

Equally cheering was the news that the code would include this new rule (11.11 in the code):

'Advertisements for post-conception pregnancy advice services must make clear in the advertisement if the service does not refer women directly for abortion.'

BCAP's argument - rightly - is that there ain't time to waste if you're thinking of getting an abortion: the longer you leave it, the riskier the procedure is likely to be (the BCAP reference is the renowned 2004 Royal College of Obstetricians and Gynaecologists' paper on abortion safety and standards).

In other words - you need to know immediately if the ad you're seeing is for a provider who offers balanced, accurate, post-conception information and abortion (or a referral for one) if that is what you want, or if you're about to be drafted by an outfit that hopes to pull one back for Jesus Christ by neglecting to mention safe, legal abortion is available, and pumping you full of romantic notions about the realities of an unwanted child.

Will add to this:

Yours truly is already keen to know the outcome of BCAP's just-closed consultation on permitting ads for abortion services on radio and the telly.  

As BCAP observes, the code as it stands indirectly bans TV ads for some categories of family planning centres, because of its restriction on ads for commercial services offering individual advice on personal problems.
 
BCAP proposes to relax that restriction for providers that can prove suitable credentials. The aim is to 'fulfill two policy objectives: to allow post-conception pregnancy advice services the freedom to advertise [a freedom that the time has long been right for - the public overwhelmingly supports legal abortion] and to ensure that ads make clear whether the service refers women for abortion.'

This last is much-needed recognition of the fact that women who want abortions should face no delays. They need to know if the post-conception advice service whose ad they've seen performs and/or refers for abortion, or wants women to abandon the idea altogether.  
 
The rule the BCAP proposes is:
 
'Advertisements for post-conception pregnancy advice services must make clear in the advertisement if the service does not refer women directly for abortion.'
 
I'm quietly confident of pro-choice victory, me. If anything is going to knock Jesus H Christ and the pro-life moral minority out of the picture for eternity, it'll be man's religious desire to flog advertising space. Once there, promotion of abortion becomes a simple matter of finance. If abortion providers can afford TV advertising, they'll be able to engage in it. There will be no room for pro-life's so-called moral objections in that environment: abortion will be identified as the vital service it is for women, and sold. The assumed sensitivities and staged outrage of the likes of Nadine Dorries will be neither here nor there.